It`s a win-win situation. Developers don`t have to worry about marketing and intellectual property rights, while resellers get an excellent incentive to sell as many products as possible because they start their own businesses. Fortunately, there is a simple way to avoid all this trouble and prevent your white-label business from coming back: software reseller agreements. Safer and frankly, the best option for the reseller is the ability to sell the products as their own intellectual property. White-label solutions don`t require you to credit the original software developer in any way. Instead, you can customize the product as much as you like, resell it as your own and build your brand while generating revenue. They cannot advertise on behalf of the developer or present themselves as their representatives. If they do not sell white-label products under their own brand, resellers should clarify the type of relationship with the developer. This means that they must use the title of an independent reseller rather than presenting themselves as an entity related to the original developer. 16.2 Full agreement. This agreement represents the entire agreement and replaces all previous agreements between you and Zendesk regarding the purpose of this contract. This Agreement applies in place of the terms of an order or other market documents that you or any entity you represent (all of these conditions are null and void) and, if expressly stated, there are no other agreements, assurances, guarantees or obligations that any of the parties may avail themselves of with respect to the purpose of this Agreement.

There is no oral commitment, conditions, submissions, agreements, interpretations or conditions of any kind between the parties, unless expressly provided for. The titles used in this document are merely simple and do not affect the interpretation of the terms of this agreement. The dealer does not have the technology necessary for the successful implementation of the landing software, an exclusive agreement can be quite difficult, especially if you are just starting. If you think so, in order for the company to offer you exclusive re-reseller rights, you need to be sure that you are delivering. That`s why most exclusive agreements contain performance requirements that detail either the number of products you need to sell or the revenue you need to collect each year. Nevertheless, we provide you with a checklist for software reseller agreements, to which you can refer at any time. Software resellers are, much like salespeople, independent of the employer. They enter into an agreement with the original software developer that allows them to resell their products to customers under their own brand. This is crucial — end-users are generally unaware of the link between the retailer and the white-label software manufacturer. A lot of people confuse an agent with a sales agent.

The main difference between the two is that a sales agent is not allowed to license the end on behalf of the employer.